Fruit Logistica – Innovation Award 2009


Dear MAFC,


We am extremely happy and excited to share with you a new development in MAFC whereby the frangi papaya has been nominated as one of the ten finalists for the Fruit Logistica Innovation Award 2009,  a competition held in conjunction with the international  FRUIT LOGISTICA in Berlin, 4 – 6 Feb 2009.  This special award is given to recognize outstanding innovation in products and services which have given a significant impetus to the fresh produce trade. It is indeed a matter of pride for MAFC to have been shortlisted for the final phase of the competition at FRUIT LOGISTICA in Berlin, where the final winner of the award will be voted.


These top ten innovations which have been selected by a panel of expert jury will be prominently displayed in a special exhibition area. During the first two days of the trade fair, more than 50,000 visitors from 125 countries will have an opportunity to vote for the innovation of the year. The winner will be honoured at an official award ceremony on 6 February 2009. This could be a key milestone for MAFC in establishing its Vision and Mission on a world stage.


Previous FLIA winners include “Salanova” lettuce developed by Rijk Zwaan (2006), “Vitamini’s” vegetable snacks from the FresQ/Rainbow Growers Group (2007) and “Intense” tomatoes from Nunhems Netherlands BV (2008). In the meanwhile, for Paiola we are now permitted to use the title “Nominated for the Fruit Logistica Innovation Award 2009” in our communications.


Congratulations to Dr Chan and the hard working team. Our best wishes to you at the Fruit Logistica in Berlin.




VP Corporate Communications



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